Fact: A bio linking tool is a must-have for driving traffic and making sales.
But with so many options, which do you choose?
We’re breaking down the top 10 link in bio tools in 2024 — including features and prices — so you can find your match and get the most out of your social media bios.
P.S. Read until the end to learn how to get started with our favorite.
Table of Contents
What Is a Link in Bio (& Why Do I Need One)?
As most social platforms only let you include one external link in your bio, it’s important to be strategic about how you use it.
And with a tool like Later Link in Bio, you can create a fully-customizable web page that houses your most important links in one spot:
This means you can drive traffic to your website, increase newsletter sign ups, or push to a product launch — all in one handy link.
Say goodbye to constantly updating the URL in your bio.
The Most Popular Link in Bio Tools Right Now
Ready to dive in? Here are the top 10 link in bio tools in 2024:
#1: Later Link in Bio
Whether you’re looking to drive traffic to a blog post or promote your latest campaign, Later Link in Bio has the power to transform your lead generation in a way that competing tools can’t.
The best part? You get access to so many other features too, including social media management tools (more on that, later).
What Are Later Link in Bio’s Key Features?
Unlimited linked buttons — to spotlight your most important links
Linked versions of your TikTok and Instagram feeds — to drive traffic to specific URLs
Fully customizable colors and fonts (hello, brand consistency!)
Track link clicks and sales in Google Analytics
Mailchimp integration — to connect with your audience beyond social media
State-of-the-art customer support (from a real human)
Create, manage, and analyze social posts with Later
How Much Does Later Link in Bio Cost?
Compared to other tools on the market, every single feature is completely free.
#2: Linktree
Linktree’s customization and aesthetics make the tool a popular link in bio choice.
The catch? It charges a fee for features like Google Analytics tracking and featured banners — putting your social media growth behind a paywall.
What Are Linktree’s Key Features?
Unlimited button links
Customizable colors and fonts
Link tracking and scheduling
Integrations like Mailchimp, Google Sheets, and Zapier
How Much Does Linktree Cost?
Linktree has a free plan with limited features, and Pro plans starting at $6 USD/month.
#3: Beacons
Beacons is mostly used by influencers and creators looking to monetize their link in bio traffic.
Bonus: It’s powered by AI.
What Are Beacons’ Key Features?
Unlimited button links
Customizable colors and fonts
Link tracking and scheduling
Built-in storefront, email marketing, and media kit tools
How Much Does Beacons Cost?
Beacons operates on a freemium model with Pro plans starting at $10 USD/month.
#4: Campsite
Also known as Campsite.bio, Campsite is a common link in bio tool for both brands and creators.
What Are Campsite’s Key Features?
Unlimited button links
Customizable colors and fonts
Premium form and tracking integrations
How Much Does Campsite Cost?
Campsite has a free plan with limited features, and Pro plans starting at $7 USD/month.
#5: Milkshake
Ever wondered what your link in bio would look like as an Instagram Story?
Rather than a list or grid of your most important links, Milkshake lets you create a swipeable mobile webpage instead.
What Are Milkshake’s Key Features?
Customizable cards (pages)
Customizable themes
How Much Does Milkshake Cost?
Milkshake is free to use.
#6: Shorby
Another link in bio option is Shorby.
The tool lets you showcase your most important links and makes it easy for followers and passersby to contact you via their Messenger integration.
What Are Shorby’s Key Features?
Multiple button links (unclear if unlimited)
Customizable colors and fonts
Messenger and Skype integrations
How Much Does Shorby Cost?
Shorby offers a five-day free trial, followed by paid plans starting at $15 USD/month.
#7: Bio.site
From the creators of Squarespace, Bio.site is optimized for mobile and web — making it a contender for influencers and creators who want to share their content across platforms.
And with integrations like Paypal and Stripe, you can monetize your bio link too.
What Are Bio.site’s Key Features?
Unlimited button links
Customizable colors and fonts
Linkable social feeds
Integrations like Paypal and Stripe
How Much Does Bio.site Cost?
Bio.site has a free plan, with Pro plans starting at $3.50 USD/month.
#8: Hoo.be
Hoo.be is an invite-only link in bio tool that caters exclusively to top brands and content creators.
If you’re looking to showcase everything you're known for — and have the star power to gain access — Hoo.be is calling.
What Are Hoo.be’s Key Features?
Unlimited button links
Customizable colors and fonts
Integrations like YouTube, Spotify, and Stripe
Real-time, on-demand analytics and link tracking
How Much Does Hoo.be Cost?
Hoo.be’s pricing information is available upon membership acceptance.
#9: Komi
As a creator commerce platform, Komi claims to be a one-stop shop for helping top creators grow their community and revenue.
And while their bio linking tool may have tons of features for creatives, it requires a premium after 14 days.
What Are Komi’s Key Features?
Unlimited button links
Customizable colors and fonts
Link tracking and analytics
Integrations like YouTube, Amazon, and Shopify
How Much Does Komi Cost?
Komi offers a 14-day free trial, followed by paid plans starting at $8 USD/month.
#10: Stan Store
Last but not least: If you’re on the hunt for a link in bio tool to sell your products or services, Stan Store is a popular option.
Think of it as a mini online shop right in your bio.
What Are Stan Store’s Key Features?
Customizable colors and fonts
Analytics
Integrated checkout process
Integrations like Google Calendar, Mailchimp, and PayPal
How Much Does Stan Store Cost?
Stan Store offers a 14-day free trial, followed by paid plans starting at $29 USD/month.
Get Started With Later Link in Bio
ICYMI: Bio tools aren’t the only thing we have under our belt.
Unlike competitors, Later optimizes your entire social media marketing workflow by offering a place to plan, schedule, and manage your content.
And with a suite of paid features like an AI caption writer, best time to post recommendations, in-depth Analytics, and more, Later also helps you optimize your posts and measure their performance.
The result? A consistent posting cadence, data-backed insights, and more room for strategic brainstorms, content creation, and other business needs.
Bonus: Later Link in Bio works seamlessly with these features — making the choice to use it a no-brainer.
So, what are you waiting for? Create an account with Later today and watch the clicks roll in. Happy linking. 🎉
