This year, Twitter introduced a ton of new creator-specific features like Twitter Spaces, Tip Jar, and Revue.
Next in the queue? Twitter Super Follows.
What Are Twitter Super Follows?
Twitter Super Follows allow creators to share subscriber-only content with their followers on Twitter.
Creators can set the monthly subscription to $2.99, $4.99, or $9.99 for access to this content, providing an opportunity to make money on Twitter.
introducing Super Follows—a paid monthly subscription that supports your favorite people on Twitter AND gets you access to ::puts sunglasses on:: super Tweets
— Super Follows (@SuperFollows) September 1, 2021
rolling out in US and Canada on iOS only … 😏 for now pic.twitter.com/Mb9sgxbw5F
With this extra layer of conversation, creators can tease news, drop exclusive product releases, or even share their unfiltered thoughts in subscriber-only conversations – all within the app.
As of now, Super Followers get special access to subscriber-only Tweets, but more offerings are slated to be available in the future, including: Super Follower-only Spaces, newsletters, different subscription tier offerings, and the ability to subscribe anonymously.
Did you know: Later’s Scheduling Tool lets you plan and schedule Tweets in advance — get started now for free!
Who Has Access To Twitter Super Follows?
Super Follows is still very new, but here’s what we know so far.
The minimum requirements for creators who want to start a subscription must:
Be 18+ years old
Be in the US
Have over 10K Followers
Have Tweeted 25 times within the past 30 days
If you meet these requirements, you can apply for access via the “Monetization” button on your profile’s sidebar.
Once accepted into the Super Follows beta, you can then Tweet to your Super Followers on iOS devices only. There are plans to include Android and web functionality in the near future.
How To Become a Super Follower
When you visit a creator account that has Super Follows enabled, you’ll see a purple badge next to their Follow button.
If you already follow the account, the Follow button will turn into a purple Super Follow button. From there, you can click to learn more about that creator's specific offerings and pricing.
If you like what you see, you can simply tap to subscribe via an in-app payment.
Ready to start using Twitter more effectively for your brand? Check out our Twitter for Business guide!
How Creators Can Use Twitter Super Follows
Rather than adding another platform (like Patreon) to the marketing mix, Super Follows allow you to monetize a platform you've already built a community on.
As mentioned above, Super Follows allows for unfiltered thoughts, early content previews, and exclusive conversations, all on Twitter. So lean into the exclusivity and community-building opportunity.
Makeup artist and esthetician Tiara Willis uses Super Follows to deliver special skincare tutorials and makeup tips for her Super Followers. She also uses the subscription to do in-depth Q&As:
Likewise, popular “NBA Twitter” social media personality @KingJosiah54 uses Super Follows to provide in-depth sports and social media analysis to his most engaged followers:
Dropped the premiere of my new series EXCLUSIVELY for my super follows called “Josiah’s Twitter Tips”
— Josiah Johnson (@KingJosiah54) September 7, 2021
Every week I’ll be giving y’all game to make you the best tweeter you can be! pic.twitter.com/6a9ibHQzWG
Josiah’s Super Follows video series is a great idea that could be replicated by creators in any niche – especially those looking to provide deeper insights for their community.
And @TarotByBronx, who is well known for her astrology-based advice, uses Super Follows to offer personalized tarot readings:
I used to do card pulls for people on the timeline when I first started out but then I had to stop when my account grew and it was super draining.
— Daddy Pluto 🚀🔸 (@TarotByBronx) September 6, 2021
I just realized I can do that again on super follows! Im doing new moon pulls if anyone wants one or you have access ❤️
Twitter Super Follows is still a very new feature, but if you’re a creator looking for new ways to monetize your social media presence, this is the perfect time to experiment.
We can't wait to tap "Super Follow" and see what you create.
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